Google June 2025 Core Update: It’s Live
Google officially launched its June 2025 Core Update on June 30. As of July 1, ranking shifts are beginning to emerge. It’s still early, but movement is already underway in the SERPs.
Quiet launch, but it's official
Google initiated the June 2025 Core Update on June 30 at 7:34 AM (PDT), as confirmed on its official status page.
No blog post, no detailed changelog, just a short tweet, typical of Google Search Central.
The rollout is global, impacting all types of content, and is expected to take up to two weeks to complete.
Early signs of volatility
On July 1, SEO monitoring tools like Semrush Sensor and RankRanger are already detecting mild volatility, especially in sectors like e-commerce and publishing.
Nothing dramatic yet, but more visible shifts are likely to occur over the coming days, as is usual with core updates.
What we know (and what we suspect)
As with every core update, Google remains vague. But based on recent trends, here’s what seems to be at play:
- A renewed emphasis on E-E-A-T (Experience, Expertise, Authority, Trust)
- Better detection of low-value or AI-generated content
- Adjustments aligned with AI Overviews, rewarding concise and reliable content
In short: if your content is thin, over-optimized, or lacks substance, you might be at risk.
What to do right now
No need to panic or rush a full redesign. Here’s what you can do today:
- Monitor your top-performing pages, those that drive traffic or conversions
- Track any ranking changes using Search Console, analytics, and SEO tools
- Double down on content quality: original, structured, readable, and genuinely helpful content is more likely to perform well
Now is not the time to roll out generic AI content or keyword-stuff your way to the top.
Keep an eye on the rollout
Google will update the status page once the rollout is complete.
In the meantime, watch your data.
If you’re already seeing clear gains or drops, share your experience — collective insights often reveal the true nature of a core update faster than official channels.