While working on the next version of a Node.js application for a client, we discovered that DNS lookups could become a hidden bottleneck, slowing down a critical layer of the infrastructure. Fortunately, the fix is simple.
Google has officially rolled out a new major update to its search algorithm: the December 2025 Core Update. The rollout began on December 11, 2025 and may take around three weeks to fully deploy.
The new "AI-powered configuration" in Search Console turns your natural-language requests into instant filters, a practical guide for SEOs and marketers.
Google launches Query Groups in Search Console Insights to better analyze your SEO performance. Learn how to take advantage quickly.
The August 2025 Spam Update is complete: learn its impact on your SEO and how to analyze your performance.
Google has launched its August 2025 Spam Update. Global rollout is underway, affecting low-quality content and abusive practices.
With $42.5 million allocated to publishers, Perplexity strengthens its business model and positions itself as a serious competitor to Google in AI-powered search.
Flat, categories, or dates: each URL format has its advantages, but which one best serves your long-term SEO?
Shallow routing lets you change the URL without losing the interface state, enabling faster, smoother, and more SEO-friendly experiences. In this article, we dive deep into this concept, its pitfalls, and practical use cases.
Understanding and mastering web caching has never been more critical. From performance and SEO to full control over the user experience, a solid caching strategy can make all the difference, or break everything.
Meta tags, titles, sitemaps... In technical SEO, the basics are usually well covered. But when it comes to structured data, it’s a different story. Many web projects still integrate it hastily, often via copy-pasted code, poorly maintained, with no validation or structure.
Discover why accessible, indexable, and well-structured pagination is essential. Learn how to mix infinite scroll, "load more" buttons, and deep HTML links to deliver a modern UX without compromising SEO.
Google is officially opening up access to Trends data via API. A strategic shift for SEO professionals, content teams, and data analysts alike.
Google has integrated Search Console Insights directly into the main Search Console. A streamlined interface, more accessible performance data, and a prominent “Insights” button.
Lazyloading has become second nature, but when poorly implemented, it hurts SEO, breaks accessibility, and kills user experience. In 2025, should we still use <noscript>? Should everything be lazyloaded by default? And what about videos? Here’s a clear breakdown, with real examples and common pitfalls to avoid.
A major update to Google’s search results rolled out from June 30 to July 17, 2025. Winners and losers are emerging. No need to panic, but one thing is clear: the era of "average" content is over.
Google has introduced a new "Graph Foundation Model" (GFM) capable of analyzing relationships between billions of web pages to better understand the web, and catch spam up to 40x more effectively. A major leap that could reshape how SEO works.
When people talk about SEO, they often mention <title> tags, <h1> structure, performance, sitemap… But they often forget one of the fundamental pillars: links.