Google Spam Update August 2025: Impacts and SEO Tips
Google has launched its August 2025 Spam Update. Global rollout is underway, affecting low-quality content and abusive practices.
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Perplexity Launches $42.5 Million Fund to Reward Publishers
With $42.5 million allocated to publishers, Perplexity strengthens its business model and positions itself as a serious competitor to Google in AI-powered search.
URL Structure and SEO: flat, categories, or dates, which should you choose?
Flat, categories, or dates: each URL format has its advantages, but which one best serves your long-term SEO?
Shallow Routing: Navigating smoothly without reloading the page
Shallow routing lets you change the URL without losing the interface state, enabling faster, smoother, and more SEO-friendly experiences. In this article, we dive deep into this concept, its pitfalls, and practical use cases.
Web Caching: The guide to finally stop saying "It works on my machine"
Understanding and mastering web caching has never been more critical. From performance and SEO to full control over the user experience, a solid caching strategy can make all the difference, or break everything.
Modern JSON-LD implementation in 2025: Toward cleaner and maintainable SEO
Meta tags, titles, sitemaps... In technical SEO, the basics are usually well covered. But when it comes to structured data, it’s a different story. Many web projects still integrate it hastily, often via copy-pasted code, poorly maintained, with no validation or structure.
Infinite scroll, pagination & SEO: how to combine them without killing your traffic?
Discover why accessible, indexable, and well-structured pagination is essential. Learn how to mix infinite scroll, "load more" buttons, and deep HTML links to deliver a modern UX without compromising SEO.
Google launches Trends API to access search data
Google is officially opening up access to Trends data via API. A strategic shift for SEO professionals, content teams, and data analysts alike.
Google merges Search Console Insights into the main Search Console
Google has integrated Search Console Insights directly into the main Search Console. A streamlined interface, more accessible performance data, and a prominent “Insights” button.
Lazyloading in 2025: Load light or load wrong?
Lazyloading has become second nature, but when poorly implemented, it hurts SEO, breaks accessibility, and kills user experience. In 2025, should we still use <noscript>? Should everything be lazyloaded by default? And what about videos? Here’s a clear breakdown, with real examples and common pitfalls to avoid.
Google June 2025 Core Update: What you need to know
A major update to Google’s search results rolled out from June 30 to July 17, 2025. Winners and losers are emerging. No need to panic, but one thing is clear: the era of "average" content is over.
Google’s Graph Foundation Model: A new brain for detecting spam
Google has introduced a new "Graph Foundation Model" (GFM) capable of analyzing relationships between billions of web pages to better understand the web, and catch spam up to 40x more effectively. A major leap that could reshape how SEO works.
How to properly create SEO-friendly links?
When people talk about SEO, they often mention <title> tags, <h1> structure, performance, sitemap… But they often forget one of the fundamental pillars: links.
How to build an accessible navigation without breaking Google crawl?
Website navigation is more than just a dropdown menu. It's your site's GPS, it guides users, orients search engines, and structures internal linking.
The European Accessibility Act 2025: The wake-up call you can't ignore
On June 28, 2025, the European Accessibility Act officially kicked in. Spoiler alert: you’re out of excuses.
Google June 2025 Core Update: It’s Live
Google officially launched its June 2025 Core Update on June 30. As of July 1, ranking shifts are beginning to emerge. It’s still early, but movement is already underway in the SERPs.