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Shallow Routing: Navigating smoothly without reloading the page

Shallow routing lets you change the URL without losing the interface state, enabling faster, smoother, and more SEO-friendly experiences. In this article, we dive deep into this concept, its pitfalls, and practical use cases.

By Jerome Musialak
Illustration of a user navigating between tabs and floating modals, while the background remains stable to symbolize state conservation.

Modern JSON-LD implementation in 2025: Toward cleaner and maintainable SEO

Meta tags, titles, sitemaps... In technical SEO, the basics are usually well covered. But when it comes to structured data, it’s a different story. Many web projects still integrate it hastily, often via copy-pasted code, poorly maintained, with no validation or structure.

By Jerome Musialak
JSON-LD illustration with @graph linking Article, Organization, and Breadcrumb for SEO

Lazyloading in 2025: Load light or load wrong?

Lazyloading has become second nature, but when poorly implemented, it hurts SEO, breaks accessibility, and kills user experience. In 2025, should we still use <noscript>? Should everything be lazyloaded by default? And what about videos? Here’s a clear breakdown, with real examples and common pitfalls to avoid.

By Jerome Musialak
Web interface with loading images

How to properly create SEO-friendly links?

When people talk about SEO, they often mention <title> tags, <h1> structure, performance, sitemap… But they often forget one of the fundamental pillars: links.

By Jerome Musialak
Robot explodes after reading bad code