Google has officially rolled out a new major update to its search algorithm: the December 2025 Core Update. The rollout began on December 11, 2025 and may take around three weeks to fully deploy.
The new "AI-powered configuration" in Search Console turns your natural-language requests into instant filters, a practical guide for SEOs and marketers.
Google launches Query Groups in Search Console Insights to better analyze your SEO performance. Learn how to take advantage quickly.
The August 2025 Spam Update is complete: learn its impact on your SEO and how to analyze your performance.
Google has launched its August 2025 Spam Update. Global rollout is underway, affecting low-quality content and abusive practices.
With $42.5 million allocated to publishers, Perplexity strengthens its business model and positions itself as a serious competitor to Google in AI-powered search.
Google is officially opening up access to Trends data via API. A strategic shift for SEO professionals, content teams, and data analysts alike.
Google has integrated Search Console Insights directly into the main Search Console. A streamlined interface, more accessible performance data, and a prominent “Insights” button.
A major update to Google’s search results rolled out from June 30 to July 17, 2025. Winners and losers are emerging. No need to panic, but one thing is clear: the era of "average" content is over.
Google has introduced a new "Graph Foundation Model" (GFM) capable of analyzing relationships between billions of web pages to better understand the web, and catch spam up to 40x more effectively. A major leap that could reshape how SEO works.
On June 28, 2025, the European Accessibility Act officially kicked in. Spoiler alert: you’re out of excuses.
Google officially launched its June 2025 Core Update on June 30. As of July 1, ranking shifts are beginning to emerge. It’s still early, but movement is already underway in the SERPs.